Media Effects
There are a few frequently asked questions when it comes to the effects of the media; Does the media have a hand in the things we do or the things we buy? Does the media mimic reality or vice versa? What impact does the Internet have on us?
The effects of the media are vast and its impact horrifying. Thus, MEDUSA sees a need to understand the media to prevent us from falling into its trap.
Under “Media Effects”, we have three courses that would answer all these questions.
Advertising Messages
Objectives
- To allow a behind-the-scenes look at the advertising industry
- To introduce the multiple advertising tactics used by advertisers
- To educate youths to make informed choices when buying a product
- To encourage critical analysis of messages sent by advertisers
Workshop
The workshop will be executed through a series of hands-on activities such as
- Shopping Spree
By letting students go on a “shopping spree” with us, we show them exactly how manipulative the advertisers can be in persuading consumers to buy their products
- DIY advertising campaign
Students are given the opportunity to be advertisers by turning a simple product into a spectacular marketing campaign
- What Do You Think?
Advertorial clips will be shown in this segment, as students put their critical analysis to the test and sieve out the subtle advertising messages put out.
Seminar
- The seminar will cover the following topics:
- Introduction to Advertising
- Purpose of Advertising
- Advertising Methods
- Decision Making Process
- The World of Advertising
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Violence in the Media
Objectives
- To impart critical thinking skills on to students regarding media consumption
- To reveal effects of over exposure to violent media
- To examine issues related to media violence and its effects
- To allow a deeper understanding regarding censorship issues
Workshop
The workshop will be executed through a series of hands-on activities such as:
- Detect Violence in the Clips
Childhood cartoons, are they really as innocent and harmless as we thought they were? Students in the workshop will find out for themselves.
- Categorize the Media
Students are given the opportunity to be their own censorship company, as they categorise and segment what can be shown to the public and what needs to be censored.
- Debate effects of Violent Media
By engaging everyone in a debate, thought-provoking issues on the media will be introduced to students and they are allowed a medium of expression to discuss their own ideas.
Seminar
The seminar will cover the following topics:
- Violent Trends in the Media
- Short Term Effects
- Long Term Effects
- Issues on Media Violence
- Studies on Media Violence
- A World without Media Violence
- Critical Viewing
- Censorship Issues
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New Media
Objectives
To allow full understanding of the capacity of the Internet as an information tool
To introduce media laws on citizen journalism (blogging)
Workshop
The workshop will be executed through a series of hands-on activities such as:
- Situational Analysis: What would you do?
Controversial topics brought up by bloggers will be discussed, allowing students to understand the responsibilities of being an online blog user.
- Debate: Old versus new media
Which is better, old or new media? By engaging the students in a debate, students will be given the opportunity to express their ideas and thoughts.
- Role Play: Blog Script
The dangers of careless Internet usage will be revealed here as students break off into their own groups and come up with a skit on using the Internet.
- DIY Podcast
Just for fun, students will be allowed to record their own podcasts and explore the less serious side of this new media
Seminar
The seminar will cover the following topics:
- Introduction to the New Media
- Blogersphere, Sunny Skies or Cloudy Days?
- Citizen Journalism, what part do you play?
- The light of the Internet; Information super highway
- Welcome to the dark side; abusing the Internet
- Make an informed choice
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